Untitled (Vulcanizer Popović) is a site-specific installation developed for Studio 21 Gallery in Split, located in a part of the city characterised by small service workshops and automotive repair businesses. Taking this immediate urban context as its starting point, the project temporarily transforms the gallery into a simulated tyre repair shop.
A large illuminated sign reading VULCANIZER is installed on the roof of the building, while the gallery interior is filled with used car tyres borrowed from a neighbouring workshop. The walls are covered with archival centerfolds from the American edition of Playboy from the 1960s and 1970s, arranged to spell the same word. Each centerfold is covered with a thin sheet of paper soaked in used motor oil, creating a translucent filter that both softens and “de-vulgarises” the imagery while simultaneously introducing the material and olfactory traces of the workshop environment.
Through this transformation, the gallery adopts the visual codes of its surroundings, blurring the boundary between exhibition space and utilitarian space. By bringing together elements of mechanical labour, popular visual culture, and gallery display, the installation explores how meanings and values shift when objects, signs, and spaces are displaced from their usual contexts.